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Industry playbooks

We go deep, not wide

Four industries where our Marketing Cloud and Salesforce expertise turns into repeatable playbooks — so you get a partner who already knows your motions, metrics and audiences.

Higher Education

Fill the funnel, from RFI to alumni

Our flagship industry. We build the full enrollment marketing lifecycle in Marketing Cloud, backed by Education Cloud and Data 360.

  • RFI, prospect and stealth-applicant nurture
  • Application completion & admit-to-enrolled (yield)
  • Summer melt mitigation & orientation
  • Events, campus visits and alumni/advancement
See the journey library →
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Enrollment funnel
Nonprofit

Turn supporters into lifelong donors

Donor journeys and fundraising built on Marketing Cloud and Nonprofit Cloud, unified on a single Data 360 supporter profile.

  • Welcome, cultivation and giving journeys
  • Campaign & appeal automation
  • Recurring giving and lapsed-donor reactivation
  • Event, volunteer and stewardship engagement
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Donor lifecycle
Professional Services

Win, deliver and grow clients

Marketing Cloud with Sales & Service Cloud to run the full client lifecycle, from first touch to renewal and expansion.

  • Lead nurture and thought-leadership programs
  • Proposal, onboarding and delivery comms
  • Client health, renewal and cross-sell journeys
  • Event and webinar engagement
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Client lifecycle
Retail & Commerce

Personal, profitable, cross-channel

Personalized journeys, loyalty and clienteling on Marketing Cloud, Data 360 and Commerce — tuned for conversion and repeat purchase.

  • Welcome, browse and cart-abandon journeys
  • Loyalty, replenishment and win-back
  • 1:1 personalization powered by Data 360
  • Post-purchase and clienteling
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Shopper journey

A partner who already knows your playbook.

Tell us your industry and goals — we'll bring relevant journeys and accelerators to the first call.