Salesforce Data 360 unifies your data into a single, real-time profile — resolving identity, powering segmentation and activating audiences across Marketing Cloud, Agentforce and the rest of your stack.
Connect sources into DLOs — CRM, web, commerce, files and external systems.
Unify records into a single individual with rulesets you can trust.
Map to DMOs and build data graphs that power marketing and AI.
Build segments and activate to Marketing Cloud, ads and partners.
Marketing Cloud journeys, Agentforce agents and analytics are only as good as the data beneath them. Data 360 is the layer that makes them accurate, personal and real-time.
We'll assess your sources and design an identity and activation plan built for marketing and AI.